Pigeon Compass • Your Advertising Driven by Every Mile

How Much Do Buses Make From Interior Ads?

Interior bus advertising revenue varies based on city size, ridership, and advertiser demand, but it can generate meaningful recurring income for fleet operators.

Typical Monthly Pricing (Per Bus):

Interior window cards: $25-$150
Seat-back ads: $30-$120
Digital screens: $200-$600

Example Per-Bus Revenue:

A standard bus may have 8-20 ad placements.

12 ad panels × $60/month = $720/month per bus

With a Typical Revenue Split:

40% to operator: $288/month
60% to Pigeon Compass: $432/month

Is Bus Advertising Profitable?

Yes! Transit advertising is a proven, high-margin industry used by major media companies. Why it works:

High visibility: Riders engage with ads for 10-45 minutes per trip
Recurring revenue: Campaigns often run 3-12 months
Low overhead: After installation, costs are minimal
Large audience: Thousands of impressions per bus, daily